Word: breakthrough
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...rare but gratifying moment. The arena rammed with music executives momentarily fell into a stunned silence. Then, the words: "And the 1999 Brit Award for best breakthrough act goes to: Belle and Sebastian" percolated through fogged brains, and noiseless shock gave way to intense chatter. Some questioned the result, but most just wanted to know, "Who the hell are Belle and Sebastian?" One exec thought they might be a firm of music lawyers. Pete Waterman, producer of Steps - the chart-topping pop puppets perceived as shoo-ins for the award - demanded an investigation. And so the bookish, reclusive Glasgow group...
...Supreme Court unanimously ruled that companies whose software enables the trading of free music can be held liable for theft. Levy says the industry's legal crackdown is "paying off in raising awareness ? that stealing music is as bad as any other form of stealing." But the big breakthrough came from Apple, which finally convinced millions of consumers to pay for downloadable music. Apple's iTunes online music store - launched in 2003 - was easy to navigate and used a simple pricing structure: 99? per song; around $10 per album. ITunes downloads have now hit 850 million. "I will be eternally...
Kirichok’s breakthrough came when he noticed a tiny bubble on the sperm’s tail, near the head, which allowed him to patch-clamp the sperm at that bubble...
...brilliance of Brin and Page, but also to a series of fortunate events. It was Page who, at Stanford in 1996, initiated the academic project that eventually became Google's search engine. Brin, who had met Page at student orientation a year earlier, joined the project early on. Their breakthrough, simply put, was that when their search engine crawled the Web, it did more than just look for word matches; it also tallied and ranked a host of other critical factors like how websites link to one another. That delivered far better results than anything else. Brin and Page meant...
...next breakthrough came in 2000, when Google figured out how to make money with its invention. It had lots of users, but almost no one was paying. The holy grail turned out to be advertising, and it's not an exaggeration to say that Google is now essentially an advertising company, given that that's the source of nearly all its revenue. What Google did was master the automation of online advertising, perfecting a model developed by GoTo.com (later renamed Overture and eventually sold to Yahoo!). Here's how the system works. If you're a company selling sneakers...