Word: breakups
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Cloak-and-Dagger. Why the switch? Ever since the 1911 breakup of the Standard Oil trust, legal restrictions have barred any firm from using the name Standard nationally-or even the name Esso (which comes from S.O.). Jersey Standard had to operate Esso stations in the East, Humble stations in Ohio, and Enco stations elsewhere. But this was no way to build strong national-brand consciousness. In their search for a new name, Esso executives worked in cloak-and-dagger secrecy. To ensure security, they typed their own letters and memos. The project even had a code name: Operation Nugget...
...once characterized as "the most impossible in the world." In an ordinary year, the selection of a new Secretary-General would overshadow most other matters on the agenda of the General Assembly. Ten years ago, in fact, that very issue brought the U.N. to the brink of a breakup when the Soviet Union tried to create an unwieldy three-man directorate in order to keep the post from falling into the hands of another activist in the mold of the late Dag Hammarskjold...
...British payment of just under 10% of the EEC budget. With Norway, Denmark and Ireland poised to join Britain in entering the Market, the Six may thus become the Ten by 1973 (the target date for formal British entry), giving Europe its greatest unity since the beginning of the breakup of Charlemagne's empire...
...other is a widely acclaimed book, America, Inc. (see box). Both argue that giant size gives the biggest U.S. corporations the power to hurt the consumer by charging excessive prices, engaging in collusive dealings and ignoring public concern about product safety and pollution. Nader's Raiders advocate the breakup of every U.S. corporation that has assets of more than $2 billion-except for "natural-monopoly, rate-regulated public utilities like...
...According to the FORTUNE 500 listings, 107 companies would be subject to breakup. Among them: 42 industrial firms, including the Big Three automakers and 14 oil companies; 37 banks; 18 life insurers; eight transportation companies; and two retailers, Sears, Roebuck and Marcor...