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...career. To stave off the lad mags, he also sexed up covers with screaming tag lines--NUDE YEAR'S EVE--and skin. "Yes, we had women on our cover," he says. "But for the most part, they weren't leaning forward; we weren't picking them for their breast size." (Such is the definition of classiness in guy culture today.) And the publisher, known for such upscale glossies as Vogue, GQ and Gourmet, was inflamed by Maxim's voluptuous numbers but too squeamish--and fearful of losing high-end advertisers--to bare all. "We learned that we are an upmarket...

Author: /time Magazine | Title: Sweating the Details | 4/3/2000 | See Source »

...More than half of all new drugs approved today are coming out of the biotech sector," says Jim McCamant, editor of the Medical Technology Stock Letter in Berkeley, Calif. Some 350 biotech products are in trials, and more than 100 are on the market. Among recent blockbusters: Herceptin, a breast-cancer treatment from Genentech, and Enbrel, an arthritis medication from Immunex. Yet a few standouts hardly guarantee the success of an entire industry. That's where gene mapping becomes critical...

Author: /time Magazine | Title: A Biotech Wreck | 4/3/2000 | See Source »

...just a few years through menopause. Nothing in the latest studies suggests that they should stop. The dilemma is over long-term use, which has been proved to prevent osteoporosis, and does wonders for skin tone as well. Unfortunately, over the years, hormone-replacement therapy increases the risk of breast cancer. Many doctors and patients have been willing to take that risk because it seemed there were substantial benefits to the heart...

Author: /time Magazine | Title: Affair of the Heart | 3/27/2000 | See Source »

...Bangladeshi girl. And although McCain doesn't believe Bush directed those attacks, the Governor's silence about them was as wounding as if he had. In New York the Bush campaign aired a radio ad that selectively picked from McCain's record to attack him as an opponent of breast-cancer research, an affront made worse by the Texas Governor's seemingly callous response when he was told that McCain's sister had suffered from the disease. "John got pretty worked over by these boys," says Senator Chuck Hagel, a McCain supporter and intermediary between the two camps. "That poison...

Author: /time Magazine | Title: All The King's Horses... | 3/20/2000 | See Source »

...mother had died of breast cancer when I was 13, and I arrived at Harvard still uncomfortable talking or even thinking about the disease. By contrast, Navin seemed almost too comfortable discussing his own battle with cancer--too comfortable for a topic that, to me at least, was usually surrounded by silence...

Author: By Geoffrey C. Upton, | Title: Remembering Navin | 3/17/2000 | See Source »

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