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This past March, Barb Jarmoska and 21 other women over the age of 50 set out from San Diego on a cross-country bike trip to raise money for breast-cancer research. Their goal was to arrive in St. Augustine, Fla., in two months' time after pedaling through eight states. Each woman paid for her own trip and picked her own breast-cancer charity. For Jarmoska, it was the perfect way to pay homage to two dear friends she had lost to the disease, while fulfilling a lifelong desire to bike across...

Author: /time Magazine | Title: Pink Ribbon Promises | 10/8/2006 | See Source »

...when she began researching which charity to support, Jarmoska felt overwhelmed. Numerous organizations sponsored walks, runs and bike trips. Even more were pitching pink-ribbon products and promotions with a promise that a portion of sales would support a breast-cancer cause. Jarmoska was stunned by the profusion of pink cosmetics, jewelry, teddy bears, blush wines, blenders, candles and paper products. "I realized breast cancer had become the poster child of corporate cause-related marketing campaigns," she says. "With so many companies involved, my suspicion was that the motive was not always entirely pure...

Author: /time Magazine | Title: Pink Ribbon Promises | 10/8/2006 | See Source »

...recent study headed by researchers at the Harvard-affiliated Dana-Farber Cancer Institute has identified a complete map of the genetic regions that may influence how estrogen contributes to breast cancer—results that could advance clinical treatment for breast cancer patients. The study identifies the molecular “control panels,” which consists of thousands of on-off switches for genes, that may be part of the mechanism by which estrogen regulates breast cancer. The findings—to be published in Nature Genetics this month—may help individualize treatment for breast cancer...

Author: By Aditi Balakrishna, CONTRIBUTING WRITER | Title: Genetic Map Adds to Cancer Research | 10/5/2006 | See Source »

...Connectivity Map marks another step in an ongoing boom in biomedical genetics research. Earlier this month, a team including Will Parsons, a researcher at Johns Hopkins University and the National Cancer Institute, sequenced the genetic code for human breast and colon cancers...

Author: By Anupriya Singhal, CRIMSON STAFF WRITER | Title: Researchers Invent “Google” for Disease | 10/3/2006 | See Source »

...MARCHETTOWhich pair of shoes should you wear to your first chemotherapy session? That's one of the pressing issues dealt with in this funny, eye-opening and moving memoir. Weeks before she's due to (finally!) get married, the 43-year-old cartoonist-fashionista discovers a lump in her breast. Using a lipstick-color palette, Acocella Marchetto keeps the book upbeat. As good as the best Sex and the City episodes, Cancer Vixen becomes a lesson on how staying fabulous can help save your life...

Author: /time Magazine | Title: 5 Gripping Graphic Novels for Grownups | 10/1/2006 | See Source »

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