Word: breath
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Dates: during 1960-1969
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...declined rapidly as Japanese newsmen and businessmen have been harassed and imprisoned there; trade with China has declined 20% in the past two years. Even the popularity of the talent candidates had its practical side. Standing foursquare in favor of good government, they gave the Japanese voter a breath of his current enthusiasm in politics-"fresh air"-without making him go through a disruptive housecleaning...
...remember how it started . . . All the kids were out to play, Then she said, "Hey, let's play 'May I.'" On a forthcoming record, a group called the Salt Water Taffy chants Sticks & Stones: Nothing you could say could ever make me leave her. . . . Save your breath 'cause I'm ignoring, But don't forget it's me that's scoring...
Worse yet, he seems to catch his second breath always at the wrong time. He cuts into the movies just when things are getting interesting, or links three, four or five commercials in a row during the station breaks. Even the war news suddenly comes to an abrupt halt for the sake of sell. The bloody events in Viet Nam, incongruously flanked with sales messages glorifying the good life at home, leave the viewer with the inexplicable sensation that the commercials and the war are one and the same: Which is the more real...
Strategies vary, but basic to every Dreadful D campaign is the oldest device of all: crisis-making. Thus by sheer repetition, the hawkers suggest that the primary cause of air pollution is bad breath and that the real yellow menace is not Red China but stained teeth. And judging by Katy Winters' early-warning nose, half the nation needs to be told an Ice Blue Secret...
...poverty war college with the strategic aim of simply stirring the conscience of his students. Some of the outsiders shed their uniforms (ties and suits), strolled the streets on the wrong side of the Southern Pacific railroad tracks, where rickety houses lean against each other, and whiffed the foul breath of penury. Nine businessmen rode with cops as they checked vagrants in "the Deuce," a neighborhood of filthy flophouses. Some men mingled with drunks along the downtown Tenderloin skid row. Several housewives spent a day just sitting in the Greyhound bus terminal, where they saw weary, worried mothers board buses...