Word: breath
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Dates: during 1960-1969
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Died. Gerard B. Lambert, 80, venturesome businessman who made Listerine a U.S. household word by coupling his father's antiseptic mouthwash to the word halitosis (meaning bad breath in Latin), was so successful that he was able to sell out for $25 million in 1928, after which he spent four years, from 1931 to 1934, putting an edge on Gillette Co. (by introducing a one-piece razor and the blue blade) before retiring for good to sail his J-class sloops Yankee and Vanitie in numerous America's Cup trials without notable success; of arteriosclerosis; in Princeton...
...stag movies, no sex manuals. "Playboy takes the reader into a kind of dream world," explains Advertising Director Howard Lederer. "We create a euphoria and we want nothing to spoil it. We don't want a reader to come suddenly on an ad that says he has bad breath. We don't want him to be reminded of the fact, though it may be true, that he is going bald...
Somehow Betty survived-always short of breath and often blue in the face from oxygen starvation. She finished high school, married, got a real-estate and insurance broker's license and ran her business from a spic-and-span home. After several miscarriages, she raised an adopted daughter. But all the time she was growing steadily weaker. By mid-1965 she had wasted away to 69 Ibs. She did not have strength enough to leave her room...
Donora's doctors were soon besieged by coughing, wheezing patients complaining of shortness of breath, running noses, smarting eyes, sore throats and nausea. During the next four days, before a heavy rain washed away the menacing shroud, 5,910 of the town's 14,000 residents became ill. Twenty persons-and an assortment of dogs, cats and canaries-died...
...Take a Deep Breath." Such warnings, added to the widely publicized New York and Los Angeles air-pollution alerts and open bickering between politicians and industry over pollution controls, have made the U.S. suddenly aware that smog is a real and present danger. The belching smokestacks that long symbolized prosperity have now become a source of irritation; the foul air that had come to be accepted as an inevitable part of city living has suddenly become intolerable. "Tomorrow morning when you get up," reads a recent magazine ad placed by New York's Citizens for Clean Air, Inc., "take...