Word: brecher
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Dates: during 1940-1949
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...Life of Riley (Universal-International) may be an ominous preview of the day when more & more radio soap operas will be seen on television. For four years, a sharp-eyed young man named Irving Brecher has produced Riley, a radio show about one of those homey American families that persist in radio scripters' minds. Now he has put the program's star (William Bendix) and a cast of actors into an untidy little movie made up of short episodes and an endless crescendo of gags...
Sick & tired of conventional radio, some 125 Washingtonians* put up $100,000 for a "station for intelligent listeners," hired FCC analyst Edward Brecher (who helped put together the FCC's famed "Blue Book") to run the show. Last week station WQQW began broadcasting according to its owners' lights: ¶ No plug-uglies or singing commercials; only four one-minute commercials an hour (says Manager Brecher: "We believe that a listener is entitled to a program after every commercial...
Would advertisers help foot the bills? Said Manager Brecher: "If we get the listenership we expect, they'll be glad to," And the audience was even greater than expectations: within two days, WQQW had some 350 letters, 150 postcards, countless phone calls. The most enthusiastic listener: a dentist. The music, said he, soothed his patients while he drilled into their molars...
What was very winning make-believe in the hands of Bemelmans meets massacre in Irving Brecher's screenplay. The story concerns a lovely girl in a mythical land, convent-educated, who inherits millions and turns to her guardian angel for guidance through the maze of worldly wickedness she faces. It is a theme with light beauty, ethereal delicacy; for theatrical success, it would have to be handled with theatrical kid gloves. Brecher quite misses the boat. The story appears ridiculous as well as incredible and it is told in lines maudlin beyond imagination. Treated as fragile fancy, the nonsense...