Word: breeches
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...formal premiere of Ford's new Edsel in Detroit last week, Chairman Ernest R. Breech let the first cat out of the. Big Three bag on a subject everyone has been wondering about: the price tags on 1958's cars. Ford's prices, said Breech, are going up. Best guess: an average boost of $100 per car. The main reason is that "the public apparently desires significant changes every year," as Ford discovered in 1956, when General Motors' heavily facelifted Chevrolet left the competition far behind. To win its current lead in 1957, Ford spent...
...huge Ford empire. McNamara was named group vice president in charge of all car and truck divisions, succeeding ailing Executive Vice President Lewis D. Crusoe, 62, who retired. McNamara, who has been vice president and general manager of the Ford Division since 1955, will rank after Board Chairman Ernest Breech, 60, President Henry Ford II and Del Harder, 65, executive vice president for basic manufacturing, is in line to be No. 1 man under President Ford when the other two retire...
...team's least-known members: natty, quiet-spoken Lew Crusoe, 61, production boss. Minnesota-born Crusoe, a onetime forester, rose to become Fisher Body controller for General Motors, quit in 1945 to raise Herefords. A few months later a call from Bendix Aviation's Ernest Breech lured him back from cows to horsepower; when Breech went to fast-slipping Ford the next year, along went Crusoe. Accounting Expert Crusoe supervised the day-today unraveling of the tangled finances left by old Henry, after that took on the job of divisionalizing Ford so that it could compete with...
...Ford Motor Co.'s Chairman Ernest R. Breech and President Henry Ford 11; General Motors Executive Vice Presidents Louis C. Goad and Frederic G. Donner...
...stock at $21 a share v. the expected market price of around $70. As of Dec. 1, they had bought 647,100 shares of the new common to be issued next month, and options were still outstanding for 1,513,500 shares more. Thus the Ford executives, e.g., Breech, who has bought 27,000 shares this year and has 63,000 more under option, will all make millions-and pay only a capital gains tax on them...