Word: breeching
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Dates: during 1950-1959
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...Many people who are purchasing small imported cars will prefer first-class American transportation to the second-class transportation offered them by small foreign imports." So said Ford Motor Co. Chairman Ernest R. Breech last week, as Ford became the first of the U.S. Big Three to hold a press showing on closed-circuit television of its new 1960 compact car to newsmen gathered in 21 cities...
...radio to automatic transmission, white sidewalk, safety padding, etc.), the fully equipped, two-and four-door sedans (coming next spring: a station wagon) will probably carry about the same factory list price (with taxes: $2,250) as the present cheapest ("300" series) Ford, stripped. To Ford's Breech, the sales price will be no worry: "Our only problem will be manufacturing enough of them...
...autos, bounding back from the red ink of 1958, Ford Motor Co. led the march far into the black. Chairman Ernest Breech reported that Ford's second-quarter earnings of $2.76 a share (Ford lost money in the same quarter last year) were the highest for any quarter in the company's history, lifted Ford's half-year earnings 1,676% over last year, to a record $5.22 a share. Though Ford's second-quarter sales were only $3.7 million higher than the first quarter, its profits rose $16.3 million, demonstrating what automen have long known...
...womb too long, said Dr. Nechtow, the death rate is three times that of normal-term babies. One reason: the placenta may shrink, so the fetus is forced to live off his own tissues and loses weight. At the same time, the difficulty of delivery increases, with more frequent breech presentations, use of mid-forceps and Caesarean section. While Dr. Nechtow warned the G.P.s against resorting lightly to drastic measures, he urged them not to hesitate to induce labor or do a Caesarean section if the examination convinces them that the time is overripe...
Actually, Henry Ford II and Chairman Ernest Breech had not intended to say anything about Ford's economy car until it was ready to be marketed, lest it keep people from buying this year's cars. What forced the company's hand was the fact that the Ford Foundation is preparing to sell some 2,000,000 shares of Ford Motor stock. Ford lawyers decided that the registration statement on the sale, required by the Securities and Exchange Commission, would have to take note of Ford's plans for the small car. Under...