Word: breeding
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...breed can be smug and shallow. The younger yuppies tend to look at education and the future in terms of the dollar: the "trade school" approach to learning. The idea of winning buzzes always in their minds. It is at them that Michelob Light aims its ad with the slogan: "Who said you can't have it all?" The yuppies are Ueberroth's natural constituency...
...overnighters do have their limitations. Most of them have trouble fulfilling next-day service to such states as Idaho and South Dakota because the population is thinly scattered and airports are few. But competition tends to breed an eagerness to please. Airborne, for example, supplies special containers to protect magnetic tape and film. Emery offers same-day delivery when requested, though it slaps on a surcharge of at least $150. Clerks at a Federal Express counter in Memphis recall painstakingly building a cardboard shipping container last year for a customer who wanted to ship a fully assembled bicycle just before...
...trucks are a breed apart from their clunky forerunners. They are easier to drive and more comfortable to ride in. Says Lynette Maker, a nurse in Burlington, Wis., of her new Cherokee Chief Jeep: "It has enough room for hauling and doesn't drive like a truck." The vehicles can also be purchased with air conditioning, power seats and expensive stereo equipment. Says Ed Rikess, owner of Southview Chevrolet in St. Paul: "The biggest option is the fanciest music system we can get." One out of four small pickups is sold with four-wheel drive, which provides greater traction...
...financial revolution is now giving birth to a new breed of banker, perhaps best symbolized by Citicorp's Reed, 45. The boyish-looking chairman, who was appointed last June as Wriston's successor, is a consumer-banking specialist with an affinity for long-shot risks. Reed's hits and misses during his career have both been spectacular. In 1980 and 1981 he showered the country with 26 million letters inviting consumers to apply for Visa cards. Many of them fell into the wallets of poor credit risks, and Citicorp rang up some $75 million in bad debts...
That was the church-going, dog-loving country squire facade that John Cheever loved to present. The complex and difficult man Susan Cheever unravels in Home Before Dark is of a different breed altogether...