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...this is judgment passed in haste. For the fact is that there is another, more conformist time, and that is the present. The perpetrators are boutique hotels. Their seconders are the new breed of travel guides, which don't tell you about a destination so much as how to ignore its realities...

Author: /time Magazine | Title: Vive la Différence | 3/8/2007 | See Source »

...really be NASCAR? For the new breed of more marketing savvy NASCAR drivers, it certainly is. Jeff Gordon, NASCAR's clean-cut mascot who is already dismissed by some die-hards as insufficiently macho, is making wine under the Jeff Gordon Collection label. Working with a vineyard and a winemaker in Calistoga, Calif., Gordon is producing small quantities of a Carneros Chardonnay and later this year he'll have two more varieties ready for market - a cabernet sauvignon and a merlot. Gordon considers wine a personal passion separate from his NASCAR persona and he's proud to point out that...

Author: /time Magazine | Title: Mixing Wine and Beer on the NASCAR Circuit | 3/5/2007 | See Source »

...NASCAR's season kickoff in Daytona, Fla., a couple of weeks ago, a new breed of fan eschewed tents and parked their six-figure luxury RVs adjacent to Daytona International Speedway. At the airport, over 500 private jets touched down to deliver more fans, among them Fortune 500 CEOs and team owners like Richard Childress, who spent their time in suites and luxury trailers. But the most telling sign that NASCAR is outgrowing its good-ole-boy, moonshine-running roots was the spectators in the Nextel Fan Zone, who didn't hesitate to plunk down $50 a bottle...

Author: /time Magazine | Title: Mixing Wine and Beer on the NASCAR Circuit | 3/5/2007 | See Source »

...primarily by my gay friends—seems to imply that when searching for the next victim of my friendship, I sniff out gays. Yet I’m not an insect drawn to the homosexual flame. Women with gay friends often get lumped together as some strange breed, but the phenomenon is actually quite simple. Just like meeting politicos though a roommate in the College Democrats, having one friend in the Harvard Bisexual, Gay, Lesbian, Transgender, and Supporters Alliance (BGLTSA) will get you in with the “fags.” Some people have more gay friends...

Author: By Emma M. Lind | Title: Confessions of a Fruit Fly | 3/2/2007 | See Source »

Cheap chic has street cred now, galvanizing a new breed of shoppers. If Karl Lagerfeld endorses H&M, the label shame is pretty much gone from any mass-market brand that has smarts. Target has long proved adept at assembling a dream team of cohorts from various disciplines. "Sometimes it's just in and out for one season," says Sprenger, when asked about the store's less triumphant partnerships. Philippe Starck's line was something of a storm in a kooky teacup. In contrast, the architect Michael Graves signed on nine years ago and is still going strong. Next...

Author: /time Magazine | Title: Bull's-Eye Style | 2/27/2007 | See Source »

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