Word: breezier
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Dates: during 1930-1939
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...time in acquiring enough Pathfinder stock for full control. On Pathfinder's staff went Mr. Brown's sons Barry and Sevellon III. Pathfinder's youthful new staff proposed to lop off "deadwood" in its 1,129,481 circulation, oust questionable advertising. Editorially they promised more photographs, breezier copy, brighter gags. Two things about Pathfinder that Republican Publisher Brown did not plan to alter were its $1 subscription rate and its stand-pat Republicanism...
Lemuel Pitkin, whose story begins in typical Alger surroundings, with a widowed mother, a mortgaged New England house and a villainous lawyer, quickly passes on to breezier events. Encouraged by his friend, "Shagpoke" Whipple, a smalltown banker, to seek his fortune in the big city, Lemuel sets out for Manhattan, falls victim to a confidence man. and is jailed by mistake. Here his dismantling begins: all his teeth are pulled out by order of the kindly warden. Lemuel is surprised to meet his friend Shagpoke in prison. To Lem's commiseration the bankster replies: "I am an American businessman...
Editorially Col. Knox has made the paper fresher, breezier, has gone after the newsstand buyer with pretty-girl pictures and sports news on front and back pages. Also, he has made it a loyal Administration organ...