Word: breitbart
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...time Breitbart entered the Brentwood School, an élite private academy, he was out of step with his classmates. "Andrew didn't fit the mold," says Larry Solov, a friend since childhood and now Breitbart's partner in the Big sites. "At Brentwood, you got A's and bought into a system set up to get you into an Ivy League college. Andrew got C's." Soon enough, Breitbart adopted the guise of skeptic and prankster, staging acts of subversion designed to win laughs and undermine the school's prevailing assumptions about wealth and meritocracy. It wouldn't be Harvard...
...South was a revelation for Breitbart. Southerners, whom he'd assumed from their depiction on TV to be Neanderthals, were warm and smart and less neurotic than Californians. The social life at Tulane was splendid. "I was a drunk," says Breitbart, who estimates he spent five nights a week at New Orleans bars with fellow Delta Tau Delta fraternity members. The classroom experience was less satisfying. "I didn't read Mark Twain," he says. "I read critical theorists. I graduated with a degree in nihilism and nothingness...
After returning to Los Angeles, Breitbart met Matt Drudge, founder of the conservative Drudge Report. It was the mid-1990s, and the Web was in its infancy. Breitbart went to work for Drudge and served as his legman for 15 years, learning how to excavate news items from databases and wire-service feeds. More than that, he adopted Drudge's contrarian worldview. "Matt rejects entrenched thinking," says Breitbart. If Drudge (who did not respond to messages seeking comment about his protégé) taught Breitbart a new way of seeing, it was another former employer, Arianna Huffington (who also...
...Breitbart helped launch the Huffington Post in 2005, but the marriage was destined to fail. Huffington had become a progressive. "It became impossible for me to work with Arianna's staff. They're liberals." But as he walked out the door, Breitbart experienced an epiphany...
...sites were born of Breitbart's realization that if Huffington could create a virtual salon for the left, he could create one for the right. "Most conservatives are individualists," he says. "For years, they've been pummeled by the collectivists who run the American media, Hollywood and Washington. The underground conservative movement that is now awakening is the ecosystem I've designed my sites to tap into...