Word: brentanos
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...Brentano's Subsidiary...
Noble has been leary of the steed's bloodlines since July 1961. It has taken six years of sleuthing, and a notable advance in technology, to confirm his nagging suspicions. The Met quietly retired the horse while its ancestry was being checked (though Brentano's book store was still selling a $75 replica when the news was released). What had initially caught Noble's eye while strolling by the horse was a thin line that runs from the top of the mane to the tip of the nose and, less evidently, circles the entire body. "I knew...
...sales by 1965. He went on to buy the Free Press of Glencoe, Inc., 111., and Science Materials, Inc.; he also invested in Famous Artists Schools of Westport, Esquire Inc., and in the book-publishing firm of Grosset & Dunlap. In 1962, for less than $1,000,000, he bought Brentano's, the 16-store chain of bookstores...
...which face the heaviest discount competition, have shown the industry how to fight back. Doubleday, whose two biggest-volume stores are within five blocks of each other on Fifth Avenue, offers a fast checking service, easy exchange of books bought at other stores, handsome wrapping and a record department. Brentano's has added ancient and modern art in original and reproduction, adult games and library furniture. Rizzoli has the elegance of an 18th century library, plans to offer browsers authentic espresso made with water imported from Italy. "Our customers are doing more than exchanging money for a book," boasts...
...biggest growth in bookselling is occurring in the suburbs; of 149 stores opened last year, 60% were in the suburbs. "The real success stories," says Scribner's Kropotkin, "are found in the shopping centers, where stores are having to double their size overnight to accommodate the demand." Doubleday, Brentano's, and Kroch's have located most of their recent additions in suburban areas. Booksellers estimate that 40% of the population lives outside the range of present bookstores, feel that this is the area of unlimited expansion...