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Breezy Patter. The originators of these and other crowd-manipulating gimmicks are Jerry Bresler and Lyn Duddy, the Rodgers and Hammerstein of nightclubs. Since they teamed up nine years ago, they have masterminded 40-odd acts for nightclub singers-Robert Goulet, Gordon and Sheila MacRae, Jane Morgan, Teresa Brewer, Connie Francis, Bobby Vinton-providing everything from songs and arrangements to lighting and makeup. No detail is overlooked. They scramble into the rafters to scrub the grime off the spotlights, hustle around a club blowing out the candles because "they detract attention from the stage." They wire the singer...

Author: /time Magazine | Title: Nightclubs: The Treatment | 7/8/1966 | See Source »

...Bresler and Duddy, both in their early 40s, begin by psychoanalyzing a performer "to find what she stands for," then work as long as six months polishing her delivery. With Jane Morgan, they played up her sex appeal and styled her vocal treatments after Lillian Russell; with Teresa Brewer, they provided "lots of saloon songs arranged as if they were done 30 years ago." They teach their singers how and where to walk (glide, but never too close to the tables lest someone see sweat or telltale wrinkles), give them mildly risque parodies of such standards...

Author: /time Magazine | Title: Nightclubs: The Treatment | 7/8/1966 | See Source »

...Given the Bresler-Duddy treatment, almost any fledgling songbird can be preened into a passable nightclub performer. Take the classic case of Bobbe (nee Barbara) Norris, 23. When she moved into a one-room apartment in Manhattan last year about the only experience she could boast was singing at high school proms in her native San Francisco. A friend got her an audition with Columbia Records, which signed her to a recording contract and sent her to Norman Rosemont, a high-powered producer-manager, who got her booked into the elegant Persian Room in Manhattan's Plaza Hotel...

Author: /time Magazine | Title: Nightclubs: The Treatment | 7/8/1966 | See Source »

Then he called in Bresler-Duddy to help develop a "just-out-of-college, freshly scrubbed image" for Bobbe. A dentist corrected "a Terry Thomas gap" in her teeth, and she was put on a strict diet. Hairdresser Ernest Adler gave her a swirling, swept-back do, Rosemont's wife dumped her "beatnik clothes" for a wardrobe at Bergdorf's, and Cosmo Serchio draped her in $15,000 worth of new gowns...

Author: /time Magazine | Title: Nightclubs: The Treatment | 7/8/1966 | See Source »

Twig or Liver. Bresler and Duddy worked with her for five weeks, including several long sessions at the Persian Room after it closed at 2 a.m. so that "she could absorb the atmosphere." She went through 60 songs while Bresler and Duddy shouted, "Stand up straight! . . . Move your arms! . . ." Choreographer Peter Gennaro was enlisted to check her body movements, and Sound Inc. wired her into the latest in echo chambers. Then, after a break-in week in Columbus, Bobbe, now 20 lbs. lighter, opened last month at the Plaza...

Author: /time Magazine | Title: Nightclubs: The Treatment | 7/8/1966 | See Source »

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