Word: bretislav
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...share; in neighboring Slovakia, Kofola is already No. 1. What's its secret? Price, for one: Kofola is 25% cheaper. But Kofola also knows its audience: its award-winning marketing appeals to both communist nostalgia and youthful rebelliousness. "In the postrevolutionary years, people wanted everything new," says Bretislav Kolácek, Kofola's brand manager. "Today, people are returning to the familiar." Next year, Kofola's producer starts bottling its fruit drinks in Poland; it already distributes there. The cola could well follow. Sounds like the real thing. - By Jan Stojaspal Remaking The News BBC Director General Mark Thompson unveiled...
Another essay co-authored by Herschbach and Bretislav Friedrich, senior research fellow in the department of chemistry and chemical biology, titled "Space Quantization: Otto Stern's Lucky Star," discusses the saga of the discovery of electron spin and its impact on modern chemistry...
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