Word: brew
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Coca-Cola could take heed from the story of Schlitz. The beer that made Milwaukee famous was the second-best-selling brew in the U.S. in the early 1970s but then changed its taste in 1974. Sales soon began slipping, and the company never successfully shed its reputation for what many considered an inferior brew, even after it switched back to its original formula. Schlitz was sold to Stroh Brewery in 1982, and now has only 1% of the U.S. beer market. Coke, though, believes its careful and exhaustive testing and a huge advertising campaign will make its new taste...
...mule a cat, a finch, a toad, a lizzard, an owl, a puttock, or a herring without a toe. I would not care, but to be Menelaus, I woud conspire against destiny." Scratching her head, pulling at her suit of rags and slobbering over a bottle of brew, Fasolino's Thersites is convulsive. Excellently staged by Evett, Faselino flits from audience to stage and back again at break neck speed...
That's exactly what you get when you sign up for "Learning Adventure 2090-Barhopping Boston's Sleaziest Bars." Twenty-five bucks covers school-bus transportation to and from the bars, as well as and cover charges. In addition, tour guide David Goldstein throws in a complimentary brew on your way to the bars...
Patron: Well, personally I got no sympathy for the guy. All it takes is a little self-restraint. Lemme have a corned beef on rye with extra mayo. And get me another brew while...
...world's second recipient of an artificial heart was getting out of bed and sitting in a chair, eating solid foods-warm porridge and cottage cheese-and sipping that longed-for beer, which he promptly dubbed "the Coors cure." Well-wishers had sent cases of the Colorado brew and other brands, in addition to crateloads of cards, plants and bouquets, even a Cabbage Patch doll...