Word: brew
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...Americans by the millions, summer is that mellow and hazy season of beaches, baseball and, of course, beer. Yet for the folks who brew the U.S.'s favorite grownup beverage, the summer of 1982 has been anything but serene. American beermakers are engaged in the most ferocious free-for-all in their 357-year history. After years of steady expansion, two giant companies, Anheuser-Busch of St. Louis and Miller Brewing Co. of Milwaukee, are locked in a struggle for dominance of the entire market, while smaller regional and local brewers are getting trampled underfoot. In the past five...
...companies are winning their beer battles because making and marketing the amber drink has become an enormously expensive enterprise. The most efficient way to brew beer is in huge modern breweries that can cost $250 million or more to construct and many millions of dollars more to operate. The best way to market the resulting product is by setting up a national advertising drive and an efficient, but costly nationwide distribution network...
...longtime aide stems from several ill-considered decisions, an inefficient management style and a travel schedule that has kept him away from the White House at key moments. Although he is generally known as Reagan's policy czar, one informed presidential aide told TIME Correspondent Douglas Brew: "I cannot think of a major policy program that he has shaped...
...George J. Church. Reported by Robert Ajemian and Douglas Brew/ Washington
...Jewish Theological Semi nary. With this final part, the Writings, consisting of a revision of the previously issued Psalms and a dozen other biblical books, the new Jewish Bible is finally complete. This last section was translated by three U.S.-trained experts: Moshe Greenberg and Jonas Greenfield of He brew University in Israel and Nahum Sarna of Brandeis University. They were assisted by Novelist-Rabbi Chaim Potok (The Chosen), who served as coordinator and literary consultant. The Holy Scriptures will certainly stand as a landmark of Jewish religious scholarship...