Word: brew
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...Both Anheuser-Busch and DDB declined to comment for this story. But branding expert Rob Frankel contends that any controversy generated by the video will be regarded as icing on the marketing-strategy cake. "This ad is about a guy who would like a brew and some ass," he says. "That's right in their strike zone...
...storyteller that fans of "Stan" or "'97 Bonnie and Clyde" claim he is, but hand him a task like describing the logic of addiction and his skills take flight. On "Déjà Vu," over a minimal beat and guitar loop, he explains, "Maybe just a nice cold brew, what's a beer?/ That's the devil in my ear I been sober a f___in' year/ And that f___er still talks to me, he's all I can f___in' hear/ 'Marshall, come on, we'll watch the game, it's the Cowboys and Buccaneers'/ And maybe...
...lesbian couples denied marriages.) The teenagers each carried a calla lily. The couple shed a few tears and shared a laugh when the judge asked if they wanted to be referred to as "spouses" or "partners." (They went with "spouses.") An impromptu celebratory lunch followed at a brew pub. (The waitress brought the spouses' free cheesecake. Woodward-Young's former husband paid...
...most students might be unaware that during next year's finals, they will be pulling all-nighters not with the help of the traditional dining hall coffee, but with the aid of a new brew...
...number of analysts of consumer behavior thought Starbucks would be decimated by the recession. Consumers would stop going out and would brew their coffee at home to save money. That theory failed to take into account the social bonding aspects of going to Starbucks. It is psychologically and emotionally comforting during distressing times to be in the company of friends and neighbors. Starbucks has set up its stores so people will linger. Four dollars for a cup coffee is expensive, but four dollars for comfort...