Word: brewere
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...start. Serving over 900 of the nation's finest brews, revered for their strength and diversity, and with a menu as thick as a phone book boasting these as well as more than 1,100 beers from 60 other countries, this cellar bar is a shrine to the brewer's art. In dimly lit surroundings, old enameled advertisements and colorful backlit beer posters adorn the walls, while wooden beer kegs double as tables. It's here that customers can risk curiosities like Tahitian Hinano beer, Baadog from Mongolia, Black Sheep from the Faroe Islands, and fruit and chocolate beers...
...start. Serving over 900 of the nation's finest brews, revered for their strength and diversity, and with a menu as thick as a phone book boasting these as well as more than 1,100 beers from 60 other countries, this cellar bar is a shrine to the brewer's art. In dimly lit, shrine-like surroundings, old enameled advertisements and colorful backlit beer posters adorn the walls, while wooden beer kegs double as tables. It's here that customers can risk curiosities like Tahitian Hinano beer, Baadog from Mongolia, Black Sheep from the Faroe Islands, and fruit and chocolate...
Selling alcohol to Muslims doesn't sound like a smart proposition. Never mind beer granules. Yet Gerhard Kamil, 45, is taking aim at the 53 million-gallon Middle Eastern malt-beverage market with a new product: malt granules that become a foaming, nonalcoholic beer by adding water. The Bavarian brewer is wooing soft-drink bottlers from Iraq to Indonesia with his "PlatoTec" process, which makes tiny, layered granules of malt at about $2 per lb. Tapping the nonalcoholic halal-beer and flavored-malt-drink market positions GranMalt against Heineken's Fayrouz in Egypt and Carlsberg's Moussy in Saudi Arabia...
...moviemakers, the luxury trend is nothing less than a godsend. "I don't want to be sacrilegious, but theaters are like churches," says Craig Brewer, writer and director of Hustle & Flow. The ramped-up sound systems and huge screens of a great theater convey the experience in ways a home theater can't. "When this beat hits, I want it to feel like when Indiana Jones is punching somebody," he says. Brewer, a Memphis, Tenn., resident who set and shot his film there, held the premiere in his hometown Muvico--a risk he says he probably wouldn't have taken...
...pure wish fulfillment. DJay gets transformed from no-gooder to go-getter by beautiful music (when he's moved to tears by a church choir). Then there's the Rocky factor. That movie, about a bum turned hero, was a happy pill after the traumas of Vietnam and Watergate. Brewer sees his film as a return to workaday humanity. "We're in a time of tremendous problems in the world, and we've needed to escape to fantasy," he says. "Maybe now we're coming to a time where we need more working-class heroes...