Word: brewers
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...famous painting in the U.S. was Custer's Last Fight, a huge canvas across which hordes of infuriated redskins hurled themselves at General George A. Custer and the last of his 7th Cavalry at Little Big Horn. The man who made the picture famous was a St. Louis brewer named Adolphus Busch,* co-founder of Anheuser-Busch and inventor of Budweiser beer. Reproduced on outdoor posters and hung in countless saloons, Custer's Last Fight became an amazingly successful advertisement. The company filled 1,000,000 requests for copies in 50 years, while Budweiser sales rose steadily...
...appropriate to the $2.5 billion U.S. brewing industry today than Custer's Last Fight. Never has there been such whooping, shooting and scalping. Reason: at a time when nearly everything else in the U.S. economy is bubbling and foaming up, beer sales are going down. Thus, every U.S. brewer, from the Big Three national giants-Anheuser-Busch, Schlitz, Pabst-on down to the smallest local brewery is on the warpath, each trying to scalp the others in the fight for sales. At the top of the heap, and battling to stay in the No. 1 spot, is Anheuser-Busch...
...bitter tang. Both temperature and time must be controlled to the minute. The immense lagering cellars, where the fermentation goes on for 21 days, must be airtight to keep out all airborne bacteria. Finally, Anheuser-Busch treats its beer with a time-honored process that no other major national brewer uses. In glass-lined tanks floored with sterile beechwood chips, the beer is injected with a freshly yeasted brew known as "krausen," which starts a secondary, month-long fermentation to carbonate Budweiser naturally. Some brewers argue that krausening is an expensive, old-fashioned process which does little good. But Anheuser...
...Arlington, Mass, Vice President: Jean Baldi '56, Belmont, Mass.; Ruth Korzenik '56, Belmont, Mass.; Ruth Korzenik '56, Cabot. Secretary: Sheila Fred '57, 1627 Mass. Ave.; Dorothy Morrissey '57, Milton, Mass.; Judith Pearlman '57, Holmes; Antonia Schildge '57, 91 Walker St. Treasurer: Margaret R. Antonelli '57, Newton, Mass.; Nancy L. Brewer '57, Barnard; Lee Ginsburg '57, Moors; Ann Luyton '57, Saville House; Sue McCoy '57, 91 Walker St. Electoral Chairman: Dorothy Corbett '58, Moors; Nina Dimmitt '58, Bertram; Dianne Kim '58, Holmes; Jane Reynolds '58, Moors. NSA delegates: Lauren R. Brown '57, 1627 Mass. Ave.; Ann Kielty '57, Holmes; Ann Rand...
Born. To Teresa Brewer, 23, tiny, leather-lunged jukebox songstress (Music! Music! Music!; Till I Waltz Again with You), and Bill Monahan, 27, music publisher: a third daughter, third child; in The Bronx. Name: Megan Colleen. Weight...