Word: brewing
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Dates: during 2000-2009
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Cider's a cool brew now, but it wasn't always thus. "It was thought of as a product consumed by vagrants on park benches," says Maurice Pratt, C&C chief executive. Cider was commonly sold in large plastic bottles at discount prices, bolstering its cheap image. In Ireland, C&C's cider is called Bulmers Original (it's the same thing as Magners, but drinks company Scottish & Newcastle owns the Bulmers brand outside Ireland). Struggling with stagnant sales in the 1990s, C&C decided dowdy Bulmers needed a makeover. It cut the alcohol content to 4.5% (about the same...
...worth much more than that to IFF and its clients. The company devotes 9% of its revenue, or $185 million a year, toward research and development, employing more than 100 scientists whose task is not just to brew up new smells and flavors but also to rethink how smells and flavors are embedded in products. That investment is a sunk cost for fragrance companies; they get paid only when a manufacturer buys the finished product as an ingredient. So IFF makes money on volume. A sodamaker, for example, would buy vats of flavoring for every batch of a popular drink...
...weekend of “Jazz Week” and commemorate Duke Ellington’s birthday. Sax diva Grace Kelly will be playing at Borders in Back Bay. 511 Boylston St., Boston. Saturday, 7 p.m. Free! Rock On Do you like cheap concerts? The Casual Fiasco and The Brew are playing at Best of Boston’s Paradise Rock Club and Lounge. Rock on. 967-969 Commonwealth Ave., Boston, Friday. $10 Jazz it Up! Give your ears a rest after Third Eye Blind with jazz-latin fusion vocalist Marta Gomez at the nearby Regatta Bar. Who knew such...
...lifeblood: its beer. The bar serves Harpoon IPA, Guinness, and Bud Light, among others, in two-dollar pints. Also on tap is house beer Harpoon 1636, which project manager Zachary A Corker ’04 rightly referred to as a “truly ambrosial brew.” It’s a heavier ale, not unlike Newcastle Brown, and an excellent opportunity to gloat to your friends at state school until they begin to hate you. We only hope the Pub’s popularity persists. Much of its work is already done: it?...
...ribbon-cutting ceremony at 1:15 p.m. on Thursday, free appetizers will be served for two hours. The cuisine will include Poilâne bread from the world-renowned Paris bakery owned by Apollonia Poilâne ’07. When the taps open on Friday, the brew will be “1636,” a beer developed and supplied particularly for the Queen’s Head by the Harpoon Brewery. Enhancing the atmosphere of the new space will be a Memorial Hall gargoyle, which fell off the building’s tower during...