Word: brewing
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...explanatory, but the third may need some elucidation. "Sociability" is defined by the general nature of people who drink any given brand of beer. It is socially unacceptable to invite the head of your law firm over for dinner, pour him a glass of mouthwatering, buck-a-six-pack brew and expect to get that partnership you richly deserve. It is similarly unwise to walk into a hardhat bar somewhere in Chelsea, order a Corona and then bitch loudly when you don't get a lemon to rub ever so delicately over the mouth of the bottle. In essence, your...
...available in America. The Beck's ads claim that no matter where you go in this country: "The word around town is Beck's." I was turned off, however, by the images of men in their forties trying to sport Don Johnson pajama pants and Ray-bans while hawking brew. Strike...
...people realize that you can put poodle urine in a bottle, chill it, spray it with water, and watch a little droplet of H2O do exactly the same thing? I finally realized that European countries, who in general make fun of American beer, don't always export their best brew...
However -- some really gloomy national-shame music now, if you please -- it is also true that most of what the U.S. makes and labels as beer (gronk, honk, sound of oboists performing underwater) is fizzed up and flavorless, the worst brew in the universe. Why this should be so is puzzling. Other nations do not find it impossible to brew serious beer. The Germans and Austrians are masters, of course. Scandinavians, Dutch and French are experts. Italians see no point in beer, but what they make is drinkable. Mexicans produce good summer-weight cerveza. Canadian beer includes such hairy...
Most used equipment available was far too big for Catamount, whose production this month will begin with only about 2,500 cases for its market area of New Hampshire and Vermont. But a yeast tank from a dismantled Stroh brewery in Detroit became a brew kettle. A high-tech Italian wine filter turned out to be ideal. Stainless-steel conditioning tanks were built to order. By September the partners were ready to begin ten weeks of practice | brewing. Mason says there were few surprises. At one point, a daily check of the yeast culture by Consulting Biologist Mike Sinclair showed...