Word: brews
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Dates: during 1990-1999
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...main reason for the plethora of boozeless brew is a health-conscious society trying to consume less alcohol and lose more weight. But drinkers still want taste. New technology has improved nonalcoholic beer (made by the same process as beer, with most of the alcohol removed either through a vacuum process at the end or by limiting the rate of fermentation), making it more palatable to the discerning drinker. The appeal of Sharp's is its yeasty, rich flavor, while Heileman's Kingsbury, once the market leader, is somewhat metallic but still very drinkable. Kaliber, an import from Guinness...
Which to choose? Steve Byers, beer critic for the Milwaukee Journal, says a consumer should see if a brew has the characteristics he or she likes in regular beer. Byers favors a full-bodied taste with a malty flavor. "You want something that you react to," he says. Amid the avalanche of boozeless brands, almost any reaction is now available...
...departing from the Saudi capital of Riyadh caught fire when one of the passengers lighted a butane stove in an aisle to brew tea, killing 301, mostly Saudi Arabians and Pakistanis...
...like outpouring of pronouns. The campaign is the creation of Chicago's Leo Burnett agency, which landed the $110 million Lite account in March, muscling aside Manhattan's Backer Spielvogel Bates. The new theme, pitched particularly to women and younger drinkers, seems to imply that Lite has supplanted traditional brew as the real thing. In one Lite-hearted spot, a delivery truck is seen losing the first and last letters of the product's name, leaving behind only...
Israel's Ethiopian community now numbers 36,000, and veterans have been employed by the government to ease the transition for newcomers. The little things can make all the difference. Because making coffee is part of the daily Ethiopian ritual, the arrivals are allowed to boil their own brew in their hotel rooms, where some may live for up to a year while taking language classes. Other problems are more insidious. The sudden switch to a high-fat and high-sugar diet is likely to increase the incidence of heart disease and cavities, which until now have been unusually rare...