Word: brews
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Dates: during 2000-2009
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Like all other restrictions, this will do virtually nothing to curb the amount of alcohol consumed during Harvard-Yale weekend. Sure, underage students might not be allowed to walk up to House U-Hauls and grab a frosty brew or a cup of some Tropicana Twister-and-rum concoction. Instead, they’ll just binge drink in their rooms at 10 a.m., or carry around a flask full of some noxious liquor that even a homeless alcoholic wouldn’t drink...
...some distillers have come up with a novel solution: make their drink taste less like gin. By lightening up on the juniper and amping up other flavors, they hope to make gin more palatable for a new generation--and woo vodka drinkers. Some of the best of the new brew: Hendrick's, a small-batch cult favorite from Scotland that uses cucumber and rose petals for a creamy edge; Damrak, a Dutch gin that offers citrus and hints of lemon peel, orange and coriander; and WET by Beefeater, which is infused with pear and, as its name suggests, is less...
...COLD BREW...
...COLD DAY in 1934 that James Houck hit bottom. Newly wedded and living in Frederick, Md., he was getting drunk every weekend--and sometimes even during the week--on home brew. He had recently been in a drunken-driving accident in his employer's car, and his drinking had estranged him from his wife Betty. "We were not married a month," Houck says, "before I told her I was sorry I ever saw her." Houck had begun drinking early, at age 5, when he would sneak sips from his mother's bottle of dandelion wine, then make up the difference...
...crack team of advertising veterans from New York City--based Sawyer Miller--the same people who helped pork become synonymous with "the other white meat." The group has created sophisticated black-and-white magazine ads that direct readers to the sleek new friendsofjuan.com which gives tips on how to brew the perfect cup and offers free samples of Colombian coffee. At the same time, high-rent entertainment p.r. firm Rogers & Cowan managed to work Juan's logo into the final season of Friends and finagled an invitation for the mustachioed coffee grower to HBO's Emmy Awards after-party this...