Word: brews
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...American beer lover has long been the brawny, blue-collar worker who likes to guzzle a few Budweisers or Millers after a hard day on the assembly line. In recent years, though, beer fans have included more and more suds-sipping connoisseurs who appreciate the taste of fine foreign brews like Heineken and Beck's. Since 1980, U.S. consumption of imported beer has risen 58%, compared with 1.3% for domestic brands. Though imports still account for less than 5% of the U.S. market, American brewers are responding to the heightened competition. Heileman, for example, is building a new plant...
Trying a different strategy, Coors is taking on two foreign brewers as partners. Last week Masters Beer, which is jointly produced by Coors, Canada's Molson Breweries and West Germany's Kaltenberg, went on sale. Coors brews Masters at its Golden, Colo., plant using a recipe formulated by the three partners. Initially, the beer will be available only in Boston, Miami, Washington and Columbus. Priced 25 cents higher per six-pack than American superpremium beers like Michelob, Masters is likely to be a brew for an upscale restaurant rather than a neighborhood tavern...
When Coca-Cola Chairman Roberto Goizueta announced in April that the company was changing the secret formula of Coke, he proclaimed that "the best has been made even better." After public outrage forced Goizueta to bring back the original brew as Coca-Cola Classic in July, he still hoped that the sweeter taste of new Coke would catch on. So far, however, the majority of Coke buyers seem to prefer the Real Thing. The company has not released comparative sales figures, but a survey by Beverage Digest showed that in seven of ten markets studied, Classic is outselling new Coke...
...museum's many collections. It could have been an offer the museum could not refuse, except that New York Mayor Edward I. Koch and Governor Mario M. Cuomo strenuously objected to it, and the Attorney General has promised to oppose the move in court. The fight continues to brew in New York...
Many firms now penalize or fire those who drink on the job, and a few even ban drinking at company picnics. A provision in the new contract between Anheuser-Busch and the Teamsters and other unions is gradually eliminating beer breaks and free lunchtime brew over a one-year "transition" period. Instead, 9,000 employees will be given free six-packs to take home or may choose additional benefits, like more health insurance. Says Company Spokesman James Morice: "Basically, it was a matter of reflecting contemporary concerns...