Word: brews
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...Miller Brewing Co. and Anheuser-Busch spend millions on advertising to convince us of how tasty, macho and light their beers are [Aug. 16]. Nevertheless, with all the additives in American beer, it tastes as if it were squeezed through dish towels. Many drinkers say they can down a gallon of Danish, German, Mexican or Japanese brew, but after three American cans they feel acidy and bloated. Like the U.S. automobile and television industries, the brewers will learn the hard way that we're not as stupid as they think...
Reported by Douglas Brew and Evan Thomas/ Washington
...reality, lower-calorie beer boils down to less brew for the money. Not only do most light brands carry premium-brand prices, they contain less grain and more water. In spite of the dilution, such beers are not all that much lower in calorie content than normal beers. Observes newspaper Beer Columnist Steve Byers of the Milwaukee Journal: "The calorie difference between a light beer and a premium beer is five potato chips. Why get a worse taste and flat beer for five potato chips...
Perhaps the most glamorous small brewer is Anchor Brewing Co. of San Francisco, which was saved from bankruptcy in 1965 by Frederick Maytag, the great-grandson of the washing machine company founder. Maytag has developed a national following for his Anchor Steam Beer even though only 25,000 bbl. of the brew were produced last year. The beer, now available in 19 states, including Massachusetts and Georgia, is much praised by savants for its distinctively European taste, which imparts a somewhat heavier bouquet than is common among American brands...
Ultimately, of course, it is the consumer's taste that counts, and after two or three refills even the most discriminating elbow-bender may grow a little fuddled. A 1978 report to the Federal Trade Commission concludes that a person's ability to tell one brew from another probably "declines drastically as the quantity of beer consumed per sitting increases." In short, it is the first few sips that make the difference, since the more a beer drinker guzzles the less he seems to know what brand he is imbibing...