Word: brews
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...main reason for the plethora of boozeless brew is a health-conscious society trying to consume less alcohol and lose more weight. But drinkers still want taste. New technology has improved nonalcoholic beer (made by the same process as beer, with most of the alcohol removed either through a vacuum process at the end or by limiting the rate of fermentation), making it more palatable to the discerning drinker. The appeal of Sharp's is its yeasty, rich flavor, while Heileman's Kingsbury, once the market leader, is somewhat metallic but still very drinkable. Kaliber, an import from Guinness...
Which to choose? Steve Byers, beer critic for the Milwaukee Journal, says a consumer should see if a brew has the characteristics he or she likes in regular beer. Byers favors a full-bodied taste with a malty flavor. "You want something that you react to," he says. Amid the avalanche of boozeless brands, almost any reaction is now available...
...were all right. A regular ritual was a cleansing enema of sudsy water made with laundry detergent. I still recall the feel of the tile bathroom floor as I lay there on my left side while she administered the preparation. "Breathe deeply," she said while we waited for her brew to work...
...departing from the Saudi capital of Riyadh caught fire when one of the passengers lighted a butane stove in an aisle to brew tea, killing 301, mostly Saudi Arabians and Pakistanis...
...like outpouring of pronouns. The campaign is the creation of Chicago's Leo Burnett agency, which landed the $110 million Lite account in March, muscling aside Manhattan's Backer Spielvogel Bates. The new theme, pitched particularly to women and younger drinkers, seems to imply that Lite has supplanted traditional brew as the real thing. In one Lite-hearted spot, a delivery truck is seen losing the first and last letters of the product's name, leaving behind only...