Word: brezhnevs
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...Soviet p.r. offensive was actually launched by the late leader Leonid Brezhnev. But his heavy-handed attempts to scare Europe into abandoning deployment of American intermediate-range missiles only succeeded in fostering greater NATO coherence and determination. The new Soviet leader, Mikhail Gorbachev, has shown a lighter touch. He has skillfully postured as peacemaker and portrayed the Americans as warmongers. His appointments also reflect a preoccupation with p.r.: new Propaganda Chief Alexander Yakovlev became thoroughly familiar with Western ways during ten years as Ambassador to Canada, and new Foreign Minister Eduard Shevardnadze is an ebullient backslapper...
Karpov, on the other hand, is what a Swiss newspaper called Homo sovieticus: a culture hero with close ties to the late leader Leonid Brezhnev, recipient of the Order of Lenin and a strong voice in the inner circle of Soviet chess. Owner of an impressive collection of rare stamps, the chilly and distant Muscovite is a well-known ruble millionaire who is rumored to be a dollar one as well. Although he enjoys rare Soviet amenities like a mobile telephone in his car, Karpov does not ignite the imagination. "Style?" he once puzzled. "I have no style...
...this Vladivostok agreement that Jimmy Carter wanted to push aside in 1977 in his evangelic zeal to substitute deep cuts in missiles and warheads. But surprises are not welcome in the programmed society of the U.S.S.R. Brezhnev, sicker than ever, angrily turned down the idea. It took Carter two years more to get back to Ford's agreement. Before he rushed off to tell the world of his SALT II achievement in Vienna's Hofburg Palace, he kissed Brezhnev on both cheeks, the way they do down in Georgia--Soviet Georgia--a kiss seen round the world...
Hope for better relations grew in November 1982, when Yuri Andropov succeeded the deceased Leonid Brezhnev and the U.S. lifted the pipeline sanctions. But on March 8, 1983, Reagan reverted to his earlier themes, castigating the Soviet Union as "an evil empire." Soviet diplomats still refer bitterly to the speech. That same month the President proposed his Star Wars missile defense scheme, which has developed into a major element in U.S. strategic planning and a persistent obstacle to any new arms agreement...
...book's publishers, Stewart Richardson, a former editor in chief of Doubleday Publishing, and Hy Steirman, the former owner of what was once the Paperback Library, incorporated in January. Richardson, who had previously obtained a book on foreign policy by Leonid Brezhnev, originally suggested similar works from Andropov and Konstantin Chernenko, both of whom died before they could complete their oeuvres. Negotiations for the Gorbachev book were completed in Moscow in September and were conducted without the knowledge of American authorities. The book was translated from Russian in Moscow, but will not be published there. The first printing...