Word: bricklin
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Dates: during 1990-1999
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Since leaving Detroit, Iacocca has fooled with an eclectic array of proposals, even serving a brief stint as chairman of Koo Koo Roo Chicken, the health-conscious fast-food chain. He turned down an early invitation to team up with inventor Malcolm Bricklin's electric-bike company. Yet Iacocca has been intrigued by electric propulsion since his early days at Ford, 50 years ago. "Thomas Edison promised Henry Ford he would be able to throw away the internal-combustion engine," he says. "It's 100 years later, and we're just now seeing some progress...