Word: bricklin
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...everyone thinks that Wizard of Oz products are bad. "There's nothing wrong with vaporware," says Daniel Bricklin, co-author of VisiCalc. Bricklin believes prototypes were crucial to that product's eventual success. "With VisiCalc," he says, "nobody knew what I was talking about until I wrote the program." To spare others that inconvenience, he has created something he calls Dan Bricklin's Demo Program, which enables a software developer to construct a convincing demonstration even if the software has not yet been written. Bricklin calls his product "a vaporware generator." But it is not quite ready for market...
With a name like Yugo 55, it sounds less like a car than a surrealistic foreign film. But Entrepreneur Malcolm Bricklin believes the tiny Yugoslavian vehicle, whose name plate reflects its nationality and horsepower, will appeal to frugal American car buyers. Next spring Bricklin will begin importing 35,000 Yugos into the U.S. The four-passenger, front-wheel-drive auto will carry a $3,990 sticker price that will make it the cheapest new car on the U.S. market. Says Bricklin, 45, a New York City businessman who introduced the first Japanese Subaru to the U.S. in 1968 but crashed...
...Bricklin is pointing his latest venture at the same bargain-minded crowd that snapped up the Volkswagen Beetle in the 1960s. At 11 ft. 51½ in. in length, the Yugo is 3½ in. shorter than the Japanese-built Chevrolet Sprint, currently the smallest new car available in the U.S., and will cost $1,161 less. Likely customers: students and families who might otherwise buy a used...
...tool-using animal," wrote the 19th century Scottish historian and essayist Thomas Carlyle. "Without tools he is nothing, with tools he is all." Computer software is only the latest of those tools, and programmers are only beginning to understand the true potential of software. Says Dan Bricklin, chairman of Software Arts: "We're just really getting started. I think that you will see programs coming along in the next few years that will make the current ones look like the stone axes of computing." -By Alexander L. Taylor III. Reported by Michael Moritz/San Francisco and Peter Stoler/Boston
...VisiCalc have been sold (retail price: $200 and up, depending on the version), making it the hottest piece of software, other than games, ever produce for the personal computer. It is also probably the most widely pirated and imitated (the rip-offs are nicknamed "VisiClones" and "CalcAlikes"). Sighs Bricklin: "I suppose if imitation is flattery, we've been flattered quite a bit." Headquartered in a refurbished chocolate factory in the Boston suburb of Wellesley, Mass., Bricklin's firm, Software Arts, now has more than 80 employees, as many computer terminals as phones, and excellent prospects...