Word: bridals
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...annual $525,000,000 business directly from weddings, have been having a heyday. Wholesale wedding ring sales alone were up some 300% for the first three months of the year. Lingerie and wedding-gown makers call the past and present seasons the "most hectic" they have ever known. Formal bridal gown sales, up 250% last year, continue to equal 1941 records. Lingerie merchants, who usually save black lace garments for Christmas sale to men for women, found themselves sold out of their "get-your-man-underwear" last summer-prospective brides bought it for themselves...
...Citizen for 1940 of Millville (pop.: 14,705). - Day after he had married 34-year-old Amelia Orr Ronin in Ensenada, Mexico, Thomas Fortune Ryan II, scion of the banking and mining empire, awoke and found that his third bride had vanished. He proceeded to Los Angeles, took a bridal suite, waited two days before the bride returned. Groaned veteran Playboy Tommy: "I don't know when the honeymoon ended, but it's over. You never can tell what a redhead will do. But she's coming up here tomorrow. Or maybe we'll get together...
...young columnist from Bucksnort who likes to write about the joys of bachelorhood, was seated at dinner next to Spinster Edith Berryman (pen name: Mary Ann Jones), with whom for two years he has carried on a feud about a tax on bachelors, suggested by Spinster Berryman. A bridal bouquet was awarded to Miss Berryman (laughter and applause), a sewing basket to Bachelor Hines...
...campaign was lyric. Baring a blinding smile, tossing his wavy locks, Mr. Zeidler popped up everywhere. Six hundred women, gathered at the Elks Club one afternoon, were surprised and thrilled to see Candidate Zeidler step out beside a lovely brunette mannequin in a bridal gown, and taking her arm, walk down the aisle singing I Love You Truly. Six hundred lumps filled 600 throats. While Dan Hoan, in his twangy voice, reminded Milwaukeeans that he had given them a city free of political scandal, free of crime, with a model police force and fire department, a city debt that...
...flat fee. Last week in San Francisco, one Patricia Morgan, onetime Manhattan model and proprietor of a "charm" school, offered weddings similarly packaged. Her "Wedding Home" was aimed at business girls who, without church or family background, "have the same yearning as society belles to wear a bridal veil and are just as much entitled to." Miss Morgan priced her nuptials on a sliding scale, beginning with a curt ceremony in street clothes for $10. For $75, she offered a hall, flowers, music, minister or magistrate, bride's trousseau and bouquet, six prop bridesmaids (gowned), a flower girl, announcements...