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...months later, thinking that "it cannot be that I am the only one who wants something simple," she placed a classified ad in a bridal magazine before heading off with her new husband on a vacation to her native Ethiopia. They returned home to "tons of calls" from other brides in search of a more elegant look and to the start of what would become a $20 million bridal-gown business. Aberra's trademark remains fashion-forward simplicity. And when the producers of ABC's Grey's Anatomy were looking for a wedding dress for Sandra Oh's no-nonsense...

Author: /time Magazine | Title: Wedding Dresses that Stand Out | 5/17/2007 | See Source »

...sexy silhouette might belie Cristina's tough-girl attitude, but the choice is in keeping with the current trend for tastefully revealing bridal gowns. As a fashion-conscious sensibility infiltrates so many design categories, even the traditional wedding-gown market is getting trendy. "I had no idea brides were so ready to bare it," says Aberra, pointing to another of her recent hits, the Reese dress, a silk faille design with a completely bare back and plunging neckline...

Author: /time Magazine | Title: Wedding Dresses that Stand Out | 5/17/2007 | See Source »

When buyers insisted in 1987 that brides needed sleeves, Aberra stuck to her vision and created a sleeveless organza design that remains a best seller. In 2003, when bridal buyers were resisting color, she created a dress with a pale blue sash that was that year's most popular style. This season Aberra is banking on the "destination" dress, an airy tulle princess-line gown designed for brides who want to get married on a beach...

Author: /time Magazine | Title: Wedding Dresses that Stand Out | 5/17/2007 | See Source »

Today she is one of the top three bridal designers at Saks and a favorite of celebrities like Julia Roberts, who wore Aberra in the movie Runaway Bride, and Salma Hayek, for whom Aberra has designed evening gowns. "The bridal business tends to be very traditional, and she has worked toward moving it forward, yet still keeping her dresses elegant and sophisticated," says Joseph Boitano, Saks' general merchandise manager...

Author: /time Magazine | Title: Wedding Dresses that Stand Out | 5/17/2007 | See Source »

Weddings anywhere are famous for the hassle, but nuptials in Iran, where young couples confront the myriad social restrictions imposed by the clerical regime, add unbearable layers of bridal stress. For starters, Iran's Islamic law forbids unmarried men and women to dance together, so the hosts are forced to separate their guests. At a segregated gathering, women can remove their veils and both sides dance among themselves. A less popular option is to hold a dinner rather than a proper reception, as men and women are permitted to have meals in one another's company. But without music, these...

Author: /time Magazine | Title: Postcard: Tehran | 5/3/2007 | See Source »

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