Word: brides
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Dates: during 1950-1959
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...quite sure why. Writer-Producer Parke Levy argues that the show's success is the result of "basic sociological and psychological factors." Bride's star, fluttery Spring Byington, veteran of stage and screen, thinks "people get a lot of fun from this show, but the fun is based on good feeling. You get to know the family, and they are kept pretty much in character so they don't confuse the audience." CBS's Hubbell Robinson, vice president in charge of TV programming, notes that Bride inherits a great many viewers from the preceding I Love...
Desirable Dames. What Bride's viewers see is a mishmash of kittenish domestic humor. Spring Byington lives with her daughter and son-in-law (Frances Rafferty and Dean Miller); a next-door neighbor, Pete Porter, adds a welcome touch of acid as a wisecracking foe of mothers-in-law, and Verna Felton plays a low-comedy crony of Spring's. Verna recently had a bit part in the movie Picnic, and when the film was on location in Kansas she got more attention from the natives than all the rest of the company. Director Joshua Logan was perplexed...
...Bride plot is as comfortable and commodious as an old shoe. Spring usually embarks on some do-gooding project, e.g., saving the marriage of a wrestler and his wife. Within ten minutes, the project is a total mess, causing either financial or personal embarrassment to her son-in-law. After assorted hilarity, the straggling plot lines are swiftly tied into a lover's knot in time for the conclusion. A recurring staple is a budding romance for Spring who, so far, has been vainly courted by Lyle Talbot, Regis Toomey and Paul Cavanaugh. Says Writer-Producer Levy: "The show...
Actress Byington sees an even more important message. Primed by extensive off-camera reading ("Books to me are my favorite stuff of the world"), with a working knowledge in psychology that ranges from Vedanta to Karen Homey, Spring believes that her role of Lily Ruskin in Bride proves that "Lily hasn't lost her appetite for life and is now free to do ridiculous things. She can play with life much more because she is mature of heart. She isn't stopped because other people are not doing it. She drives to Mexico alone. If something appeals...
...David Crane and his wellrounded bride (he marries Virginia in strip No. 17) struggle to beam the Light of the World on what the Hall Syndicate calls "an average sort of town filled with average sort of people, all of whom have warm, human stories." Differences in faith, doctrine and observance are passed lightly by, though later sequences are planned to build up a priest and a rabbi as community heroes. Idea for the strip came from Robert M. Hall, president of the Hall Syndicate, though many another syndicate had considered and rejected it as too controversial to handle. Apparently...