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Home-improvement retailers like Home Depot and Lowe's have particularly benefited. If the housing market is a gold rush, they're selling pickaxes. Greg Bridgeford, executive vice president of business development at Lowe's, says his outfit has been able to sell not just more items but also pricier ones: "In something as mundane as gas grills, our average price was $149. We started bringing in some very, very high-quality grills that priced from $497 to $697 to $997." Says Home Depot's John Costello, executive vice president of merchandising and marketing: "America's love affair with their...

Author: /time Magazine | Title: America's House Party | 6/5/2005 | See Source »

...make sure that he's not as kooky as that other multimillionaire who once ran for President. His seriousness and earnestness tell them that, while his occasional sheepish grins reveal that he's not an automaton either. He has the courage of his awkwardness. In Council Bluffs, Chris Bridgeford, who owns his own construction business, listened to Forbes and said, "I was hoping to hear something more solid...

Author: /time Magazine | Title: BORN TO BE MILD: A RIDE ON THE FORBES BUS | 2/12/1996 | See Source »

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