Word: briesch
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...result just might be the culmination of the consumer electronics industry's long search for a grand unified theory of home entertainment: one hardy, gleaming box that plays music better than your stereo, video better than your vcr, and software better than your PC. "DVD," says John Briesch, president of the Sony A/V products group, "is a 'wow' product...
That, however, doesn't guarantee it will rake in 'wow' revenues in this millennium. The flurry of product announcements at CES does indicate that after years of broken promises, DVD is ready to roll. "The good news," says Briesch, "is that we're starting a business in 1997." The bad news is that the emphasis is on starting. The term DVD encompasses various products, many of which won't have reached your local Radio Shack by the time you start planning your Year 2000 party...
...Bennett's mtv Unplugged), which is a lot fewer than this new medium needs in the long run but more support than the infant CD industry got in its rookie year, 1983, when Sony moved a mere 35,000 players. "We think DVD will ramp up more quickly," says Briesch, who predicts 10 million players sold by decade...
...booming market for audio/video installers: entrepreneurs who select and hook up the latest gear, often using wall-mounted speakers and sleek cabinetry to hide the equipment. A glossy new magazine, Audio/ Video Interiors, regularly dazzles its readers with images of posh pleasure domes of sound and light. Says John Briesch, president of Sony's Consumer Products Group (USA): "The only thing that has surprised us is how much people will pay." Even Sears and Montgomery Ward are planning to carry jumbo-screen TVs and surround sound systems, Briesch says...
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