Word: brigham
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Dates: during 1970-1979
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Lessard denies, for example, that he ever misrepresented the nature of his enterprise to any customer. But Emily Cahan '78, who worked at Bic's last summer, said earlier this week that Lessard would "never give a straight answer" when asked whether Bic's and Brigham's ice cream were the same...
...tell us to say just that it was Bic's own natural ice cream," Cahan said. She added that Lessard instructed his employees to carry boxes of cones with their arms placed so as to ensure that the Brigham's label on the boxes would not be seen by customers...
Lessard later admitted giving the order. "I wanted people to know that I was the person to come to, not Brigham's," he said...
...Grimes, president of Brigham's, acknowledged that some customers had been deceived about Bic's true nature. But Grimes charged that the court action had been initiated by a "hard-core group of anti-big business types in the area...
...claim of selling "the only natural and best ice cream in Boston." "That's full of shit," said Fred Mojaver, owner of Fred's Ice Cream Shops in Cambridge and Boston. Lessard defended Bic's claim, but acknowledged that identically natural ice cream was on sale at Brigham's stores throughout the Boston area...