Word: brigham
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Lessard later admitted giving the order. "I wanted people to know that I was the person to come to, not Brigham's," he said...
...Grimes, president of Brigham's, acknowledged that some customers had been deceived about Bic's true nature. But Grimes charged that the court action had been initiated by a "hard-core group of anti-big business types in the area...
...claim of selling "the only natural and best ice cream in Boston." "That's full of shit," said Fred Mojaver, owner of Fred's Ice Cream Shops in Cambridge and Boston. Lessard defended Bic's claim, but acknowledged that identically natural ice cream was on sale at Brigham's stores throughout the Boston area...
Tuesday evening Joe Grimes, president of Brigham's Inc., came to Bic's to answer questions and reassure the customers. Grimes appeared tan and fit, wearing double-knit navy slacks, a brown tie and Wallabies. When this reporter and a Crimson photographer turned out to be Grimes' only listeners, the executive related and began to reminisce. He described how he first encountered "the natural thing" while working for a supermarket in California, and how he became convinced that Brigham's could develop a natural ice cream without "putting down our main product." Shaking his head sadly, he decried the recent...
...Grimes talked, Jeff Lessard, looking more out-of-breath schlemiel than on-the-move capitalist, in his work clothes and half-grown moustache, ambled over Bic's and Brigham's, the natural next to the corporate. Grimes put his arm around his employee's shoulder. "Someday," he said, smiling to the camera, "someday this man is going to take...