Word: brighams
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Dates: during 1970-1979
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...Jeff, unlike Steve, is not his own boss. His store, Bic's, at 1702 Mass. Ave. near Radcliffe, is owned by Brigham's, Inc., and serves nothing but Brigham's ice cream. Bic's "pina colada" flavor, for example, is identical to Brigham's "natural pineapple coconut." The name Bic's is an acronym for Brigham's Ice Cream...
...does not seem proud of its corporate connections. Last week, the Massachusetts Attorney General's office took Bic's to court and obtained a conseint judgment to force the store not to conceal its Brigham's ownership from customers. According to Paula Gold, chief of the state Consumer Protection division and attorney in the case, Bic's had "failed to disclose the true nature of its enterprise," an "unfair and deceptive practice" prohibited by the state Consumer Protection...
...signing the consent order, Brigham's agreed to pay $500 for investigation costs and, Gold said on Tuesday, "to place a sign in the window, clearly visible from the street, saying that Bic's serves Brigham's ice cream." The store also agreed to instruct its employees to respond honestly to customer questions about the Brigham's connection. Any violation will render the company liable to a $5000 fine...
Yesterday morning Bic's finally posted its sign, though perhaps not precisely as the judge envisioned. A small cardboard poster whispers that "All ice cream sold in this store in made by Brigham." But the sign is swamped by two blackboards and another sign that denounces, with a hundred-word essay in multi-colored chalks and inks, Steve's and other competitors. The overall message of the display seems to be--Jeff Lessard does not apologize...
...cultural conflict between Mormonism and Harvard originates in the church's ties to the American West as much as from the religion itself. Teresa Dewey, who grew up in Idaho and graduated from Brigham Young before moving here to marry Larry, says it took her a while to cope with the differences between west and east, country and city. The conservative politics and life style of Mormons no doubt has many of its roots in the far west's relative conservatism...