Word: brightened
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Dates: during 1960-1969
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Despite the proliferation of coin-operated laundries, nine out of ten U.S. housewives still do their wash at home. To brighten, if not lighten, their washday loads, they buy more than $1 billion a year worth of bleaches and bluing agents, starches and softeners, disinfectants and detergents. Now the home laundry market is churning with a new line of stain removers called enzyme pre-soaks. Competition in presoaks has locked two giant soapmakers-Procter & Gamble and Colgate-Palmolive-in a classic marketing battle. It has elevated their rival products, P. & G.'s Biz and Colgate's Axion...
...brought Lyndon Johnson to power. Bobby Kennedy's energetic campaign helped persuade many restive Americans that the old order might, after all, be redeemable. In the dying days of a Democratic Administration, the last of the clan rekindled a beacon of courage and change-one that should certainly brighten his party and the Senate and may yet achieve the full promise of a haunted dynasty...
...case you didn't know, winters are cold, long, gloomy, and generally despicable in Cambridge. Brighten yours up by comping for the CRIMSON. Introductory meetings at 7:30 p.m. Tuesday, Wednesday at 14 Plympton St. Free beer and other stuff...
Some 700 girls from 22 Eastern colleges were invited to New Haven to live in rooms vacated by their male occupants, eat in college dining halls, attend Yale classes, and generally brighten campus perspectives for Yale men. The administration gave its nervous approval and reported with relief that the experiment was surprisingly successful. The planning and organization were smooth, and no untoward incidents were reported, no criticism voiced. It was all so rewarding, in fact, that President Kingman Brewster Jr. accelerated his own plans to bring coeducation to Yale. Last week, while his undergraduates were still savoring the female invasion...
Image Building. General Motors' statement plainly showed the imprint of Chairman Roche, a onetime Cadillac publicist who has been laboring since he took command last November to brighten the company's public image...