Word: brighteners
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...Cleveland Competition Club, an organization that unlike Hell's Angels, the Breed and sundry other outfits, is chartered by the American Motorcycle Association. Staged in a three-story brick hall in the heart of Cleveland's predominantly Polish Southeast side, the annual show is designed to brighten motorcycling's image, and has never witnessed as much trouble as a fistfight. The proceeds were to go to a crippled children's fund...
...intensified in 1967, when the soapmen introduced wonder-cleaning enzymes with a splashy campaign. The enzymes were first promoted in "pre-soaks," in which they act the way stomach acids work on food, eating away hard-to-remove stains. Later, they were put into almost all detergents to help brighten the wash...
...Brighten like a dusty tower...
...such products as the Perrys' Diary of a Mad Housewife and Bob Rafelson's Five Easy Pieces, films which serve the purpose of marking time rather than moving on), two major (and generally successful) works expressing the funereal feeling of the decade ahead have arrived in time to brighten up the holiday season. I say brighten up because while these two films-Paul Morrissey's Trash and Carl Reiner's Where's Poppa? -are mainly about death, they are comedies about death...
...sharp, long-awaited rally (see BUSINESS). A more buoyant stock market cannot in itself right the basic imbalances of the economy. But if the rally is sustained, it will be a sign of confidence that the Administration's policies are beginning to work. Thus the national attitude would brighten rapidly-along with Republican prospects in November...