Word: brighteners
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...accustomed to reading daily chit-chat which, besides routine news of socialite comings & goings, serves up harmless intimacies. First to adopt the idea was the Daily News when alert Col. William Franklin ("Frank") Knox took charge last summer (TIME, Aug. 24). Soon the Tribune found it necessary to brighten up its social page. Last week, accompanied by fanfare which included a full-page advertisement and a half-page announcement in the society columns, Hearst's evening American appeared with the chattiest column of them all. Excerpts...
Many feel that children are uncritical. (Untrue. Watch them brighten up when teacher appears in a smart "outfit...
...expensively designed to provide Maurice Chevalier with proper and improper opportunities to display his ingratiating leer, wear a straw hat with dinner clothes, gurgle flip bedchamber music as the accompaniment of an amorous escapade. Ernst Lubitsch, hired to give the proceedings the correct continental air, used sarcastic burlesque to brighten up a plot which no one would need to be told came out of an Austrian novel. He had fairly good material to work with-the story of a young lieutenant who, during a review for visiting royalty, winked at his girl just as the Princess went past. The Princess...
...approaching the operators, Air Ads claims that the advertisements will not only bring in extra revenue, but also: 1) advertising cards, properly framed above the windows, will brighten the cabins; 2) the sight of such cards, with commonplace slogans, will help impress the passenger with the commonplaceness of air travel, relieve him of his first nervousness and his subsequent boredom...
Guaranty Trust Co. of New York in its survey wrote: "Recent developments do not brighten the outlook for a marked upturn in the early future. . . . With few exceptions current reports continue to point to further recession in industrial output and trade volume...