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Life will be brighter tomorrow...

Author: /time Magazine | Title: Books: Look Back in Belligerence | 5/17/1968 | See Source »

...reason for the "brighter" students' lack of interest can be found in the college itself. Although the college environment leads more people into business, it seems to prevent its top students from going in that direction. The college has different effects on different people. Dr. Stanley King, director of the Harvard Student Study, a research project on the effects of the undergraduate experience on personality, finds that many students arrive at Harvard with a set of personality characteristics well-suited to business, but are looking forward to a career in one of the more "glamorous" professions: law, medicine, academia. Finding...

Author: By Franklin E. Smith, | Title: What Kind of Students Go Into Business? | 5/2/1968 | See Source »

...career. The liberal college experience seems to push people in this direction. Then why the uproar? It seems to boil down to the one legitimate gripe that the business community makes. It claims that not enough students choose management as a career, and that it is the brighter students who shun it. Business says it wants the top of the graduating class to join the managerial ranks, and that it is not getting...

Author: By Franklin E. Smith, | Title: What Kind of Students Go Into Business? | 5/2/1968 | See Source »

What about those left at the top of the academic scale, the so-called brighter students, for whom study and intellectual attainment are most important? The college pushes these "top" people away from business by its very structure. "The reward structure of a good liberal arts college tends to lure the best men toward academic or professional careers," says the Atkinson-Stevens report. This is the first reason why "brighter"--more academically and intellectually motivated--students are avoiding business. Harvard places an optimum reward on academic achievement. The reward-incentive structure is one in which you receive quality of grades...

Author: By Franklin E. Smith, | Title: What Kind of Students Go Into Business? | 5/2/1968 | See Source »

...manager, or does business really want the man seasoned with other, more pragmatic qualities and goals? I leave this for business to decide, suggesting that the problem is not as bad as it would seem, and go on to maintain a few ways by which more, and maybe even "brighter" undergraduates could be lured into the ranks of professional management...

Author: By Franklin E. Smith, | Title: What Kind of Students Go Into Business? | 5/2/1968 | See Source »

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