Word: brighter
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...lose? The lights are much brighter there...
...telegraph that message, the company's advertising has gradually changed to the brighter side. The ads now identify Ramblers as the "Sensible Spectaculars," and have introduced a number of quite spectacular girls; one ad features a femme fatale who exults upon seeing a Marlin: "Rambler, I didn't think you were THAT kind of car." These changes to the warmer side, however, were accompanied by a growing coolness between American and the ad agency that has held the Rambler account for 28 years: Geyer, Morey, Ballard. This fall the $15 million account will go to Benton & Bowles...
...near perfection that it is not easy to propose any improvement." Run that statement up any flagpole along Madison Avenue and a thousand admen will haul out their double-barreled Purdeys from Abercrombie & Fitch and pepper it to pieces. Not improve! The hallmark of advertising is improvement: bigger, better, brighter, newer, whiter, faster, cleaner. That goes for the advertising industry as well as for the products, and 1965 is unfolding for U.S. agencies as a bigger, better and brighter year than any before...
...ministers were placed under house arrest, and three special commissioners with dictatorial powers arrived from Leopoldville to take over. By a happy chance, all three are strong supporters of Tshombe as well as actual election candidates in the province. Tshombe's chances in Cuvette Centrale suddenly looked much brighter...
...keen competition to recruit the best brainpower on campus, U.S. corporations for some years have been offering successively bigger salaries, better benefits and brighter promises of fast promotion. Pay offers this year are up another 2½% to 4% , to an average $6,375 for seniors in nontechnical fields and $7,560 for engineers and other technicians. Last week, with the recruiting season reaching its peak, most of the Grade A or B collegians already had several feelers or firm offers...