Word: brighter
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Foreign businessmen also feel that the American market is unpredictable and fickle. At home, customers are faithful to their traditional suppliers; the European producer is aghast at the casualness with which the American consumer is ready to leave one supplier for another who comes along with something brighter, cheaper-or better...
...Solid Gold Cadillac (by Howard Teichmann & George S. Kaufman) is at best goldplated, but that still leaves it considerably brighter than most current Broadway comedies. Furthermore, it proves a perfect vehicle for Josephine Hull, who exhibits her best You Can't Take It With You and Arsenic and Old Lace manner...
From one of their own kind, however, the theater owners got a brighter image. Said Leonard H. Goldenson, president of American Broadcasting-Paramount Theaters, Inc.: TV and the movies are so different that they are not truly competitive. "One is the 'athome snack' while the other is a seven-course meal at a sumptuous restaurant. And television will no more put motion pictures out of business than home cooking-good as it may be-has put restaurants out of business...
...brighter and deeper than...
...Government. Two years ago U.N. World got an overhauling by its new publisher, Roger S. Phillips, 31, scion of a wealthy Pennsylvania family (Phillips Gas & Oil Co.*). Phillips tried to make the magazine look less official (it was never connected with the U.N.), spruced it up with more pictures, brighter writing and worldwide coverage. But when U.N. World went on losing money, Publisher Phillips folded...