Word: brightly
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Dates: during 1960-1969
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...wife were delighted. Together they had six daughters and one son from their previous marriages. Young Scott, who is bright and alert, quickly took his place as the family's younger brother. Delight turned to dismay when the Damaschkes tried to make certain that Scott would always be legally theirs. At least five court decisions in Michigan have established that a man who gets a divorce has a right to be treated as the father of any child born within nine months of the decree...
...little nothing" black dress will no longer do, even if it carries a famous designer's label. Today a woman is expected to design herself, assembling on her body a collage of bright colors, sensuous textures and glittering accessories. There are jeweled vests, billowing felt capes, balloon pants, plus pounds of false jewelry, ribbons, scarves, belts and chains-anything that can be combined to create a fanciful costume of individuality and panache...
...with a new problem: how to portray the Negro. Self-conscious to a fault, integrated commercials never show a Negro as a heavy or in a menial position. Nor are blacks ever afflicted with bad breath or body odor. Kool cigarettes, for example, casts a Negro actor as a bright young trial lawyer; Viceroy casts another as a bright young stockbroker. Schaefer beer has a junior executive type who plays hand ball at the club with a white friend, who throws his arm around his shoulder as they stroll off to a classy cocktail lounge...
...Crest toothpaste commercial shows a pert black housewife bidding on antiques at an auction that is in a presumably wealthy white neighborhood; in another, a black science teacher lectures white parents on what to do to keep Junior's teeth bright. In toy commercials, white, Negro and Oriental children frolic together in an idyllic suburban setting that exists only in some copywriter's imagination. In Ad-Land, there is no discrimination between whites and nonwhites, at least in one sense: both are treated unrealistically...
...after all. By 1970, half the nation under 25, you're a valuable commodity. You know, he's probably going to offer you the job right there. He's going to say you're a nice Jewish boy, just what we've been looking for, and you sound pretty bright, so here's this job. That's all right if you haven't taken any business, we're actually looking for a little of that English major touch anyway...