Word: brightness
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Dates: during 1970-1979
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...sounds "farfetched, audacious, insane," says Bill Bright, 55, the hard-driving head of one of the world's biggest evangelism conglomerates. Nonetheless, he firmly believes that Christians must quickly carry out Christ's message to his followers to "go therefore and make disciples of all nations." Bright wants to saturate the U.S. by the end of 1976 and the entire world by 1980. He is convinced that God Himself has ordained those deadlines, and his Campus Crusade for Christ hopes to raise $100 million to help get the job done...
...with all Bright operations, the 400,000 Here's Life volunteers around the country use Blight's 77-word version of Christianity, the Four Spiritual Laws. Law 1: "God loves you and offers a wonderful plan for your life." Law 2: "Man is sinful and separated from God" so he doesn't know about Law 1. Law 3: "Jesus Christ is God's only provision for man's sin . . ." Law 4: "We must individually receive Jesus Christ as Savior and Lord; then we can know and experience God's love and plan...
William Rohl Bright's appointment with 1980 began a quarter-century ago. He was running a fancy-foods business, Bright's California Confections, and taking seminary courses on the side. One night, while studying for a Greek exam, he had an "intoxicating" vision: "God showed me the whole world and gave me the confidence that He would use me and others in this generation to reach the multitudes of the world." That was 1951, and since a generation runs 25 years or so, Bright concluded that victory would come...
After receiving the vision, Presbyterian Bright became a lay evangelist at U.C.L.A. He concentrated on gaining converts who would influence other students-athletes, political activists, beauty queens. His Campus Crusade spread quickly to other U.S. universities (currently 426) and beyond. Its slogan became "Today the campus, tomorrow the world." The staff now numbers 5,300, of whom 1,100 are foreign nationals working in their own countries (84 of them). Among recent staff recruits is Ralph Drollinger, a 7-ft. 2-in. basketball center from U.C.L.A., who passed up pro bids to join the crusade's Athletes in Action...
...star athletes get the same pay as everybody else: $365 a month for single persons, $660 a month for married couples, both of whom must join the crusade, plus child allowances of $170 a month. (Bright draws about $12,000 a year.) Each crusader must raise contributions equal to his salary, plus 17% for overhead and expansion, or endanger...