Word: brights
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Dates: during 1980-1989
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VISUALLY, the ads are arresting and unique, slightly surreal, almost random. They feature very bright, vivid images that are usually accelerated or in some other way distorted. The voiceover sounds like an old radio announcer and the music is a tango played by violin and piano. The ads use light in a unique way so that shadows and bright spots seem connected to nothing...
...example is a shot photographed from an extremely low angle of the lawn in front of a typical suburban house. There's rug lying on the lawn and a young girl, dressed in a tutu is simultaneously doing a pliee and vacuuming the carpet. The colors are bright and the girl's motion is jerky, bizarre. The voiceover intones, "Nothing is at last sacred but the integrity of your own mind...
...China too faces serious problems with its economic-reform program, despite such bright spots as a plentiful supply of most meats. The two Communist giants are floundering, and for some of the same reasons, in their efforts to modernize and reorganize their political and economic systems. Both Gorbachev's perestroika (restructuring) and Chinese leader Deng Xiaoping's gai ge (reform) face opposition. Barriers to reform in the Soviet Union are an entrenched bureaucracy and a growing indifference on the part of citizens who have yet to see a tangible return for their requested sacrifices. In China people are balking...
...shuffle appeared destined for a scrub. All week NASA technicians had isolated small glitches, from a tiny gas leak on a main engine to a slight scratch on a thruster rocket. Finally they seemed confident that only bad weather might postpone the shuttle's launch. Although launch day dawned bright and sunny, meteorologists warned that the high-altitude winds in the shuttle's flight path, normally unruly in the Cape Canaveral region during late September, had uncharacteristically died down. The problem: Discovery's computers had been programmed to maneuver the craft through strong, buffeting winds. "Imagine yourself leaning way forward...
...Sweeney will always wear the Crimson under his new Bruin jersey. With this year's Harvard squad expected to contend for the national title, Sweeney will still be making frequent trips to Bright Center...