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Content is sure to cause some nervous fidgeting in media circles. (We're already screening our calls.) The question is whether it will cause much of a ripple in the rest of the world. Brill is aiming for a circulation of 450,000 to 600,000 at the end of five years--an optimistic goal considering that the Columbia Journalism Review's paid circulation is only 26,000. Brill and his minions have been out hustling ads--he expects at least 40 pages in the launch issue--but some Madison Avenue vets are wary. "I don't think the mass...

Author: /time Magazine | Title: Press: New Watchdog on Duty | 4/27/1998 | See Source »

...Brill, 47, a blunt, beefy fellow armed with an unlighted cigar and a Tab during a recent interview, may be the right guy with the right idea at the right time. A graduate of Yale law school, he founded the irreverent monthly American Lawyer at age 28 and managed almost from the start to throw a scare into the close-knit legal profession--as well as into his own staff. (A former reporter recalls Brill emerging from his office roaring, "I'm gonna make somebody cry!") Later he created Court TV, which earned high marks for its coverage...

Author: /time Magazine | Title: Press: New Watchdog on Duty | 4/27/1998 | See Source »

Even before he dubbed himself an official press watchdog, Brill kept a close eye on his own presses. He gave corrections in his magazines prominent play, printing the names of staff members responsible for errors. And he routinely checked with people mentioned in stories to see if they found the reporting fair and accurate. A Florida real estate man once said he loved the story but not the quotes attributed to him; he had never been interviewed. Brill fired the reporter...

Author: /time Magazine | Title: Press: New Watchdog on Duty | 4/27/1998 | See Source »

...Brill's record as a businessman is less clear-cut. American Lawyer and its sister magazines have never been big moneymakers, and Court TV has struggled to get into the black. Early last year Brill was stymied when he tried to gain full control of his media ventures from partners, including Time Warner (parent company of TIME's publisher), and he wound up selling out to the company instead, a deal that netted him more than $20 million. He'll spend much of that on Content, which he projects will cost $27 million before breaking even. (One of the three...

Author: /time Magazine | Title: Press: New Watchdog on Duty | 4/27/1998 | See Source »

...Brill has stocked the magazine with impressive talent, hiring writers and editors from such publications as the Wall Street Journal, Business Week and TIME (former chief political correspondent Michael Kramer is Brill's No. 2 editor). Washington Post media critic (and author of Spin Cycle) Howard Kurtz will be a contributor, as will former FCC chairman Reed Hundt and humorist Calvin Trillin. Brill has even hired an in-house ombudsman: former New York Times editor Bill Kovach, head of the Nieman journalism fellowships at Harvard, will critique Content's own articles...

Author: /time Magazine | Title: Press: New Watchdog on Duty | 4/27/1998 | See Source »

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