Word: brillat
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Dates: during 1930-1939
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...listened appreciatively when a representative of Tested Selling, Inc. hissed: ''Don't sell the steak; sell the sizzle."* For president they re-elected genial William A. Heaman, who is steward of the Harvard Union (freshman dining hall) and is regarded by Harvardmen as no heir to Brillat-Savarin...
...charge of the store is Frederick Page, small, bone-spectacled, filled with anecdotes of such famed gourmets as Brillat. Savarin and Edward VII, who would have no paté de foie gras after he saw geese being stuffed with food the better to fatten their livers. To visitors of untrained appetites Mr. Page explains such delicacies as East Indian poppadums, cheeses-marmalades, honeys from Syria, Portugal, Greece, England; Bombay duck; cox-combs in jelly; grouse pie; vintage marmalades; sole farcie en champagne. He explains that Fortnum & Mason anxiously awaits the Department of Agriculture's permission to sell rare soups...